Author Archives: Tradeshow Execs

What are mystery shoppers

Mystery shoppers. The name might make them sound mysterious, but their purpose is quite clear: assessing the quality of service and products that a business provides. The purpose of a mystery shopper is to act as a plain old customer … Continue reading

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Tips for setting up a trade show booth

You’re all ready for the big launch at your trade show of choice. It’s time to introduce your product and make people feel as if they need it in their lives. You got the advertising down and have spread the … Continue reading

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How to launch a product at a trade show

Who doesn’t like a trade show, especially if you’re a business owner? They’re the perfect combination of a social gathering and product/service display. Trade shows let you offer whatever you’re selling to a large amount of people in-person without them … Continue reading

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Hiring an event planner for your next event

Having an “I can do it” mentality is great, but it can also work to one’s detriment. Too often, we find ourselves taking the brunt of responsibility on ourselves as we think we won’t need anyone’s help. In reality, having … Continue reading

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Trade show tips coming soon…

Getting a new theme and blog set up.

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